Her foam designs can be viewed and purchased online and promote her local brand to the Southeast region. This company amongst many others has gotten online exposure to an audience that would not be available without electronic commerce.
Another aspect to Cairncross’ prediction is that work life will become more of a place to socialize. I agree to disagree with his statement because even though there are companies that have a more relaxed environment, it is not always all play and no work. Applying this to E-commerce, a company working with electronic commerce most likely has a physical office that they work out of and fulfill their daily operations. Though the office may be a place to socialize, the business would not hire employees that simply showed up to do no work. However, technology has made life easier for us and the ability to work out of home has become so much easier, and popular, there is still a demand for a physical office and formality in the work force...at least I hope.