Another one of Francis Cairncross' developments he predicts in his
Trendspotter's Guide is the "inversion of home and office". He
predicts a blur between the lines of home life and work life, exploiting the
office as a place for the "social aspects" of work. Although this is
not true for every workspace, when we look at E-commerce this idea of joining
home and work life is common in today’s society. E-commerce is essentially
explained in the name, electronic commerce. With a business that is designed to
work electronically, with the mobility of technology in today's age it is not
uncommon to see a business work from a home. I have a family friend who has
built her own company, Fabadashery, with the help and convenience of E-commerce.
Her foam designs can be viewed and purchased online and promote
her local brand to the Southeast region. This company amongst many others has
gotten online exposure to an audience that would not be available without
electronic commerce.
I think one of the biggest
sites where home life and work life coincide is on Etsy.com . This site allows people to create their own online shops and
sell their self-made products to a broad online audience. The E-commerce
transactions that happen on such a site are immense and so valuable because you
are linking your own, less known, brand with a trusted online marketplace,
Etsy. Facilitating business for passionate creators while prioritizing customer
satisfaction and secure transactions, Etsy is an E-commerce model that benefits
all parties involved. In today's economy, having the luxury of opening up ones
own shop is not very likely. Etsy, however, is an online alternative that makes
the "self-made dream" more realistic, blurring the lines of home and
work life.
Another aspect to Cairncross’
prediction is that work life will become more of a place to socialize. I agree
to disagree with his statement because even though there are companies that
have a more relaxed environment, it is not always all play and no work. Applying
this to E-commerce, a company working with electronic commerce most likely has
a physical office that they work out of and fulfill their daily operations.
Though the office may be a place to socialize, the business would not hire
employees that simply showed up to do no work. However, technology has made
life easier for us and the ability to work out of home has become so much
easier, and popular, there is still a demand for a physical office and
formality in the work force...at least I hope.
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